DMM
& Outsourced Marketing
About Lorena Martínez
I’m Lorena Martínez — a results-driven Digital Marketing Consultant with over 9 years of experience in full-funnel strategy, branding, and content development.
I specialize in 360° marketing solutions that connect data with emotion, and creativity with performance.
I work at the intersection of business growth and brand storytelling, helping entrepreneurs, organizations, and purpose-driven brands build digital ecosystems that convert, engage, and inspire.
My mission is help companies, entrepreneurs, and institutions build cohesive digital ecosystems that generate visibility, engagement, and qualified leads — while staying human, relevant, and emotionally resonant.
Education
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The Wharton School – Viral Marketing & Contagious Content
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IESE Business School – Strategic Marketing: Keys to Compete Successfully
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Miami Ad School – Video & Visual Storytelling
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Skolen for Kunst & Design – Illustration, Comics, Visual Arts
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Triangle Entertainment – Film Scriptwriting & Direction
"My work is rooted in strategy, but led by empathy. I believe that meaningful brands are built when data, design, and human insight converge. Whether I'm launching a campaign, mentoring creatives, or leading a rebranding process, I approach every challenge with intention, artistry, and strategic precision.".
