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Marketing 360º: Smarter Strategy. Creative Execution. Real Growth.

I’m Lorena Martínez — DMM, creative strategist, and AI-powered marketing partner. I help visionary brands grow faster with 360º marketing: a holistic strategy that connects branding, content, and data-driven execution — across every touchpoint.


+40% Avg. ROI | 9+ Years Experience | 50+ Brands Helped

Lorena Martínez | Digital Marketing Consultant & 360° Strategy Expert

Integrating Strategic Marketing, Data-Driven Insights, and Creative Execution Through a 360° Approach

Marketing isn’t just data — it’s the art of understanding people.

I help bold brands grow with insight, creativity, and AI-powered strategy that actually connects.

Tired of cookie-cutter marketing advice? So am I.

I partner with brands ready to scale through personalized strategy, human storytelling, and smart automation.

¿How Can I Help You?

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Identifying and understanding your target and goals.

Data driven-Analisis de datos-Lorena Fot

Using AI and analysis tools.

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Creating a solid strategy.

Content Creation-Content Creator-Lorena

Distributing content to the right channels to maximize its impact.

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Creating relevant and Hight quality content. 

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Stay up to date with content and marketing trends

What do I solve?

Position your brand with clarity in a competitive market.

I define a clear brand positioning to ensure differentiation, coherence, and alignment with your business goals.

Boost your online visibility through integrated channels.

I activate SEO, social media, email, and paid media in a unified strategy to expand your reach and consistency.

I design campaigns based on real-time data, optimizing for qualified leads, ROI, and measurable impact

Increase lead generation and conversions through data-backed campaigns.

I produce branded content that’s visually aligned, emotionally resonant, and performance-focused.

Elevate the quality and coherence of your visual and narrative content.

Automate processes and make smarter decisions through AI-powered tools.

I implement AI and automation to streamline workflows and enhance strategic decision-making.

“Strategic positioning, meaningful engagement, and measurable results don’t happen by chance — they’re the outcome of a holistic approach to branding, content, and intelligent marketing automation.”

Grow Your Vision

From scattered marketing efforts to strategic clarity — I help you turn vision into measurable growth. Strategy, story, and systems that work in sync.

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Marketing 360º

"Marketing 360º" is upfront in the headline — this immediately defines your core service offering.

You explain what 360º strategy means in real terms (branding + content + data = full-circle marketing).

Strong CTA and metrics still anchor the conversion focus.

I´m Not an Agency.

"I’m your unfair advantage.

As your Fractional MKT, I bring you the strategy, creativity, and AI tools to grow smarter — not just louder".

Tailored and actionable solutions

Custom Strategies. Real Results.

  • 360° Strategy: a comprehensive brand, channel, audience, and positioning framework.

  • Data-Driven Campaigns: marketing decisions grounded in real insights and continuous optimization.

  • Creative Branding: coherent, emotional, and distinctive identity systems.

  • AI-Powered Marketing: leveraging artificial intelligence to scale outcomes and improve

  • Holistic Advisory: from consulting and planning to execution and strategic follow-up.

  • Available Online

    Improve your online presence with a 360 º comprehensive marketing strategy.


    30 min

See Case Studies

The best way to understand the impact of my work is through the real experiences of those who’ve trusted my strategic process. Here are a few testimonials from clients who transformed their brand, strategy, and results.

Lorena Fotograf Content Creator

Bill Deignan

  • LinkedIn

 I can't recommend Lorena enough. She worked diligently to help our production in Barcelona, Monaco, and Ibiza run smoothly. We needed to quickly find the perfect locations, and she jumped into action and leveraged her language skills, and knowledge of the area to deliver just what we needed, when we needed it. She secured key interviews and locations. We'll definitely call on her again when we shoot in Europe.

Lorena Fotograf Marketing de Contenidos

Bill Montain

  • LinkedIn

Lorena is excellent and easy to work with, friendly and gets great shots!

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Lorena Fotograf Marketing Marketing 360º

Nombre, Título

  • LinkedIn

I greatly value the global vision of the process in the digital marketing strategy and the decisions she makes. She is always very strategist, and never limited to solving a problem or an emergency, but rather to align the project and how it will impact in the medium and long term. Lorena has created my digital marketing strategy, and Visual Content such as, photography, promotional and testimonials videos, as well the content calendar path for social media.

In short, Lorena is: global vision, concept and execution.

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